Summer in Marketing? Opportunity to Prepare for Busy Autumn

Summer in Marketing? Opportunity to Prepare for Busy Autumn

Summer in the office can be pretty lazy time. There are less urgent projects running, it’s low season for sales, fairs or conferences. Half of staff are on holidays anyway. However, for marketing department, this is an ideal time to prepare for busy last quarter. My advice is to take advantage of this period without interruptions, whether you are a marketer in a corporation, a smaller company or you are self-entrepreneur. Now is the excellent time to tidy up marketing resources, renew marketing and sales materials. Presentation Materials Checklist Here are a few ideas how a good marketer can prepare the company for busy autumn and winter: Gather all presentations […]

3 Diagram Mistakes to Avoid in a Presentation

3 Diagram Mistakes to Avoid in a Presentation

If you are presenting about a complex topic or writing an article of how something works – then diagrams is a visualization tool worth to use. Diagram are a great tool for explaining processes, dependencies or structures of any kind. What do I mean by diagram? A simplified definition would be: diagram – any geometric symbolic representation of information.  Or more boldly – set of items (e.g. rectangles) and relations (e.g. arrows) illustrating a concept, like these: In the world of typical text-heavy presentations, any slide with a diagram is a king :). It will attract more attention than others. However, there are some typical errors we tend to do, especially when preparing presentation under time pressure. Here are three hints […]