Newsletters for Email marketing – Peter’s resources
Besides running our presentation design business, occasionally I do consulting on entrepreneurship and marketing.
Interested in consulting on business development or presenting on those topics?
I gladly share my experiences with launching and running a business. Contact me (best via my LinkedIn).
Here are resources I recommend for running a newsletter:
Preparing for Newsletter – Creating Target Client Avatar
For creating newsletter that resonates with your audience, know who they are. Do a homework – write down description, who is your ideal client or newsletter reader.
Here are presentations you can study or reuse as a template:
- Sales Persona Avatar PPT template – editable PowerPoint graphics to present target group profile
- Sales Funnel PPT template – editable Powerpoint graphics to present sales stages
Newsletter sending tools
Tools I can recommend:
- Kit.com
- former ConvertKit.
- free to 10000 contacts (limited functions), then it gets more expensive
- focused on creators community
- with internal community tools – you can share other’s newsletter and be shared by other
- analytics a bit simpler one
- have a serious screening process for applying, to avoid spammers
- workflow automation processes
- Mailerlite.com
- similar to MailChimp, but cheaper and simpler
- free for up to 1000 contacts
- offers also Landing page sites, Sign-up forms and pop-ups
- good tool for contacts management: contact groupings, dynamic segments
- workflow automation processes
- from EU (Lithania), so better for following GDPR and data storage in EU
- Mailchimp.com
- one of the first tools for Newsletters, so quite known
- free for up to 500 contacts
- tool for contacts management: contact groupings, dynamic segments
Other tools (not tried)
- GetResponse.com
- Brevo.com
- ActiveCampaign
Additional resources and examples
Should you need to create your own presentation using some of these elements, below are source slides you can get & use (they are paid sources, but if you need only a specific graphics, write me).
- Business Model Canvas PPT Template – boards to write in your business model strategy
- Pitch deck presentation PPT Template – template for PowerPoint or Google Slides for presenting a business idea or a startup
- E-book PPT Template for Lead Magnet material
Articles I wrote with advice and examples:
- Sales Pitch presentations of a company and product
- Blog post How to Create a Strong Investor Pitch Deck Presentation in PowerPoint
- Article Visual Investor Pitch Presentation Tips and Graphics
For more learning see my presentation on starting an online business from 2024 Tropi-Coworking Talk event on my LinkedIn. I put there sketches of decisioning table and described steps to develop your business idea.
Books on online business, email marketing
- SuperFans, by Pat Flynn, on addressing clients needs and building long-term clients
- Ultimate Sales Machine, by Chet Holmes. On marketing essence.
If you have any questions or other resources to share, contact me. I will be glad to help.
Peter