Newsletters for Email marketing – Peter’s resources

Besides running our presentation design business, occasionally I do consulting on entrepreneurship and marketing.

Here are resources I recommend for running a newsletter.

Those resources are part of my presentation on running a newsletter: how to start, why and how to do it, what tools to use.

See the full presentation below or on my LinkedIn profile.

Interested in consulting on business development or presenting on those topics?
I gladly share my experiences with launching and running a business. Contact me (best via my LinkedIn).

If you are only starting a business, here is my article about starting online business + learning resources.

Preparing for Newsletter – Creating Target Client Avatar

For creating newsletter that resonates with your audience, know who they are. Do a homework – write down description, who is your ideal client or newsletter reader.

Here are presentations you can study or reuse as a template:

Newsletter sending tools

Tools I can recommend:

  • Kit.com
    • former ConvertKit.
    • free to 10000 contacts (limited functions), then it gets more expensive
    • focused on creators community
    • with internal community tools – you can share other’s newsletter and be shared by other
    • analytics a bit simpler one
    • have a serious screening process for applying, to avoid spammers
    • workflow automation processes
  • Mailerlite.com
    • similar to MailChimp, but cheaper and simpler
    • free for up to 1000 contacts
    • offers also Landing page sites, Sign-up forms and pop-ups
    • good tool for contacts management: contact groupings, dynamic segments
    • workflow automation processes
    • from EU (Lithania), so better for following GDPR and data storage in EU
  • Mailchimp.com
    • one of the first tools for Newsletters, so quite known
    • free for up to 500 contacts
    • tool for contacts management: contact groupings, dynamic segments

Other tools (not tried)

  • GetResponse.com
  • Brevo.com
  • ActiveCampaign

Additional resources and examples

Should you need to create your own presentation using some of these elements, below are source slides you can get & use (they are paid sources, but if you need only a specific graphics, write me).

Articles I wrote with advice and examples:

For more learning see my presentation on starting an online business from 2024 Tropi-Coworking Talk event on my LinkedIn. I put there sketches of decisioning table and described steps to develop your business idea.

Books on online business, email marketing

  • SuperFans, by Pat Flynn, on addressing clients needs and building long-term clients
  • Ultimate Sales Machine, by Chet Holmes. On marketing essence.

If you have any questions or other resources to share, contact me. I will be glad to help.

Peter